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TOUROM Study 2011: Social Media in the travel industry - they're off!

brain supports the travel of Michael Faber in association with the University of Applied Sciences Worms TOUROM conducted study on use and importance of social media marketing mix of the travel industry. To be initiated in Germany, Switzerland and Austria study seeks to eliminate the serious lack of information in this area.

The study consists of a large-scale online survey of several thousand members of the industry and will contribute to greater acceptance and awareness of the issue. Participants benefit by the creation of knowledge in social media. Of course there is to win some attractive prizes for participants!

can participate one here: TOUROM study in 2011

side travel to support other brain sponsors the current study.

Even before the current online survey, over 250 tour operators in Germany examined manually to various criteria. For example, the presence and activity on Facebook, Twitter and Youtube. The results of this are available and can travel with Michael Faber and brain are required.

I am looking forward to active participation. So that we get from the Swiss market representative figures.

Adrian Matt TravelMate brain