As in the last week announced here on the blog today, the private equity firms Permira Funds and AXA Private Equity of the online travel agency Opodo Amadeus acquired for 450 million euros. This is only a few months after Amadeus has announced that for the online arm Various options were being considered.
still open is currently assessing whether the deal and primarily the merger with eDreams GoVoyages and is waved through by the competition authorities without conditions, or whether there is still structural adjustments are required. Interesting for Amadeus should be certainly the conclusion of separate agreements, to ensure that Amadeus for the next 10 years, the GDS partnership with the new mega-online travel agency.
more information about the deal, the next steps and reactions from the industry are expected in the coming days and weeks. Whether the newly-forming major suppliers in Switzerland wants to make broad, remains to be seen. However, one can assume that when you start put massive funds into the online and offline advertising. What this means for travel.ch and ebookers, the top dogs in Switzerland? It will be interesting.
What do you think of this deal and what would the impact be on the market in Switzerland?
Adrian Matt TravelMate brain
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