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Google - and then taken a stake in tourism!

Last week, Michele asked at this point " Google - where the journey ", focusing on the developments in the search engine giant about "Google Places" related. In an interview with Alexandra Karle of the journal "Schweizer Touristik " He has spoken on the same date on developments at Google and the pending acquisition of software developer ITA.

is hardly the published blog post and switched the WebTV interview ago, Google is already the next product to launch, "Google offers "! started

As competition with offerings such as Groupon or your deal , Google is using his incredible range with" Google today offers "a direct impact on the travel market. Thus, discount hotels us other tourism services in the form of vouchers directly displayed in Google Maps and sold. What this means everyone can imagine, has ever secured a super offer on any of those deal-makers.

Kevin May of Tnooz to subject of an interesting article published, in which he also has some recent examples from the USA shows. And the guys from Tourismuszukunft comment on the launch of "Google offers" as follows:

"Google no longer sees itself as a search engine - Google is an advertising company with a direct impact on the travel distribution Google is a competitor and not a neutral player in! Travel Distribution "

The service is currently only in the States. It is only a matter of time before Google makes with the latest product from the developer kitchen step over the pond. Then it will be interesting to see how will the hoteliers and other service providers involved with the tool. From restaurants and other industries, we know already that some companies have the "Coupon Mania" and the resulting price pressure get massive problems.

curse or blessing? At the moment, difficult to estimate. But once again, Google will change the industry.

What say you to that? 'm Looking forward your feedback.

Adrian Matt TravelMate brain