Google : where are we heading? Or why the social Web could mean a possible end for H otelbewertungsportale , online travel portals and GDS.
On Monday I had my first (and hopefully not last) interview in Switzerland. Alexandra Karle of the magazine Schweizer Touristik, questioned me about Google's work in the travel market. The article went online this morning on TV ST.
The subject fascinates me. And I am also interested in your opinion would it! So I've worked up three more questions on the subject.
3 questions (and answers) about Google's efforts in the online travel market
1. See in Google enrich the online travel market, or rather a competition from vendors such as Trip Advisor, Holiday or Check Zoover? (Maybe even a threat?)
primarily an asset to the Internet users. The Travel makes even more fun now with Street View, Panoramio and Google Earth. In 9 of 10 users, the journey begins on the net, with an incredible variety of User Generated Content such as hotel reviews, tips, experiences, photo, video, etc.second Google is expanding its offering information about travel destinations with Google-massively Places. Will overtake Google Places Trip Advisor and Holiday Check?
The Web is evolving, not just Google . If the Web 2.0 technology played an important role in connect social Web the needs of the people and their activities in the social environment to the forefront. Internet is no longer the digital world in which I am the evening of my desktop log in, but is a part of my social life. This is with thanks Mobile Devices as iPhone, iPad, Android and the mobile applications of Local Based Social Networks as Foursquare , Gowalla , Foodspotting , Google Places that are (almost) all integrated other social tools like Twitter. And with Facebook, the social network that is my opinion as a metaphor of the social web .
The social web is a challenge for hotel review sites dar. But of course, for online travel portals and destination portals . They could be overtaken by local based social networks. Especially when the User-generated content not renewed because of these was published on the above applications, including Google Places and Facebook.
hotel review sites such as Zoover, Trivago and Holidaycheck already apply the community on the integration with Facebook and other social media. The development of the social Web could actually online Travel website like Expedia, Orbitz, Lastminute.com, etc to be Verhägnis. Even today, these big budgets for their Adwords campaign spend in order to bring traffic to its website. For in the organic search results (not sponsered left) will now appear more often the links to user-generated Medias.
possible already. I see the next Google Places Local Based Social Networks as competitors and this not only by hotel review sites. The local based social networks have the advantage that it already started as a mobile applications are a new, more flexible generation belong and are already integrated with major social networks and social tools . All other player will rely on community , Mobile App and integration. Interestingly, ratings of TripAdvisor no longer available through Google Places. The beginning of the end?third See Google in the future continue as an information platform, or do you believe that the company will also operate its own booking platform?
information platform and Lead Generator . What is today Adwords could develop a similar model as Bing Travel or meta-search services like Hotelscombined , Momondo , the leads so potential customers make the actual booking portal. Even more fascinating I find the possibilities that open with the acquisition of ITA by Google, especially for the airlines . Thanks ITA's QPX technology could Airlines activate over the Internet regardless of their GDSs Inventory. And if one also takes into account that numerous online travel portals Internet Booking Engines on their sides, directly from the GDS (Amadeus, for example for Opodo, Expedia, Last Minute) will be fed ... this could some big changes in the online travel market entail. If American Airlines may represent the first Business Case dar. this be successful, is likely that other airlines will follow the lead of American Airlines ?
Conclusion: fascinates me how the development of the social web is a great opportunity for individual travel consultant represents. And a possible end for Online travel portals. Google will still be so powerful and great, man seeks man . This is the essence of the social Web.
And what do you think? Where you see the impact on travel agencies and travel management companies
Michele Aggiato TravelMate brain
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