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If the association organizations winner of a new generation of Internet?

organizations as the Association of the door for new services as useful wide open today. Lets be replaced by a new generation of Internet. We support you in this interesting challenge specifically to use.

What new options offer?
The first generation of the Internet is read by a passive attitude of users regarding hear, see and surf especially marked. Which is currently under construction, second generation offers a more powerful instrument, which is characterized by the following features:

• The possibility of personalization and customizing.

• to the trend toward do-it-yourself principle for both consumers and professional users.

• The option to download software packages on platforms that can be collected from users like Lego building blocks as needed.

The new generation of the Web - often referred to as Web 2.0 - is an ideal tool for pragmatic industry-designed platforms. Union organizations, this offers a wide range of interesting, value-added applications for their pregnant members.
Even the electronic media have influenced the communication positive. Well-designed websites can move the association's activities undergoing a surge of industry events. Now we are facing a new quantum leap in this development.

result with a more the focus of activities back end users are important options for new services. These include:

• Download preselected, industry-specific software packages along the process chain (SCM / ERP / CRM) and command and control systems with statistical analysis. Payment is made by net-life. Here are current, intertaktiv to use market research, alerts for company-specific events, customer support systems, etc.

• E-Learning-Systeme/Prozessbegleitende Specialized information, including guidance along the process chain, links to specialist publishers, arranging listings pages, etc.

• forums and communities for a variety of disciplines and topics. This means the provision of appropriate infrastructure, the perception of Tutoringfunktionen, organization of meetings, etc.

• software tools to develop a new interactive Web site. This means a door opener to own publishers, various platform services, procurement of listings pages, etc.

appreciation of the association's activities
is created in the economy - especially the developments in information and Kommunikationstechologien because of - generally an ever-growing demand for higher-level, networked services. These are conveniently delivered from a central location. Instead of this, again to form new companies or to seek outsourcing partners can organization organizations play a decisive role. Are you with the specific situation of the industry very well and require no settling-in period. For virtually all organizations are therefore Federation in the years to many opportunities for the provision of new value-added of pregnant Services. to use

To the opportunities, it also needs more of the sender skills. Association for organizations is the active use of the opportunities resulting from Web 2.0 is an ideal opportunity to present a profile to its members and to recommend for the performance of new services.

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The customer-supplier relationship in the successful design of ICT

The management responsibility for a needs-compliant and economical use of ICT in the Wertschöpfungsakivitäten a company can not be delegated. This responsibility can never outsource. With the use of our neutral, independent expertise as a balancing force between customer and supplier, you keep the reins even with extensive outsourcing in the hand.

The challenge
The process takes a support capacity, ICT area a prominent, now irreplaceable role in the company. Depending on the desired strategic objectives and the present situation, moving the range of the most suitable ICT model between a complete operational outsourcing ICT activities on the one hand and a largely autonomous, corporate ICT on the other. The one concept that under the given conditions Competitive superiority generated is the right thing.

Any long-term structural collaboration between customer and IT service partners must ensure that the strategic and operational requirements are taken into account. Often these observations are too short. These practices are often manifest only after years. A correction is then particularly difficult and expensive.

exploiting the new interfaces of the collaboration, the ICT potentials
Looking at the technological state of ICT developments and their application in the value-added activities, it is clear that only a modest part of the existing facilities is exhausted. was mentioned as an example:

• In the input and output logistics, the advantage of any time, access and complete transparency of the flows of goods through service platforms (stationary and mobile) are hardly used.
• The processes in the company are using wireless technologies handles not where they belong with ergonomics in mind.
• Intra-company processes are hardly industry-specific experts and accompanying management information services.
• come in Marketing & Sales Multi channel offerings with e-and m-services and intelligent control systems only sparingly used.
• lacking in the customer service is of diagnostic systems and personalized services in the 24-hour operation.

What to do?
order to benefit from the technological level, are to provide, inter alia, the following conditions:

• ICT offers are compatible with the conceptual demands of your business in line.
• The perspectives of industry-specific information services for the improvement of internal process chains must be used.
• for the guide and organizational issues in ICT-competent employees to be included in the processes of value-added activities.
• The interfaces of ICT solutions are designed so that the maturity in ICT issues is promoted constantly.

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convergence of digital technologies challenge existing business models

past two decades, it is called converging technologies and markets. Now they are real. For major industries begins a new era. So far, supporting products and services become less important. Beside this a number of lucrative new business areas. Google, eBay, Yahoo, Skype, and many lesser-known little evidence so far how fast supporting business models shaken.

with previous methods and tools in development, procurement, marketing and sales presentation about portals, bundling, distribution and after-sales services of products and services no longer carry the business models. There are in demand models, which combine the capabilities of new and combine. Will not you leave the field entirely lateral hires, then innovative adjustments are required.

to do with strategic relationships, many SMEs still hard. If anything, they are limited to purchases or sales. In future, they are drawn for reasons of competition for the entire value chain into consideration.
Apart from the above "directly affected" the convergence to face a number of other sectors of the challenge as

• trade, transportation and logistics
• have health
• financial industry
• Construction
• utilities
• Leisure and Tourism
• Selected industrial sectors

In the future, those players will be particularly successful, which have a high willingness to cooperate with partners with complementary skills. The active participation in innovative networks, in start-ups for new products and services is of great importance for future sustainable business models.

The winner of a converged industry will be those who tailor the network system out for customers to develop solutions utilitarian and distribute in a timely manner.

See also: "Mobile Manager for Business" by Andreas Würgler, Orell Fuseli, Zurich 2004