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Google: where are we heading?


Google : where are we heading? Or why the social Web could mean a possible end for H otelbewertungsportale , online travel portals and GDS.

On Monday I had my first (and hopefully not last) interview in Switzerland. Alexandra Karle of the magazine Schweizer Touristik, questioned me about Google's work in the travel market. The article went online this morning on TV ST.

The subject fascinates me. And I am also interested in your opinion would it! So I've worked up three more questions on the subject.

3 questions (and answers) about Google's efforts in the online travel market

1. See in Google enrich the online travel market, or rather a competition from vendors such as Trip Advisor, Holiday or Check Zoover? (Maybe even a threat?)

primarily an asset to the Internet users. The Travel makes even more fun now with Street View, Panoramio and Google Earth. In 9 of 10 users, the journey begins on the net, with an incredible variety of User Generated Content such as hotel reviews, tips, experiences, photo, video, etc.

The Web is evolving, not just Google . If the Web 2.0 technology played an important role in connect social Web the needs of the people and their activities in the social environment to the forefront. Internet is no longer the digital world in which I am the evening of my desktop log in, but is a part of my social life. This is with thanks Mobile Devices as iPhone, iPad, Android and the mobile applications of Local Based Social Networks as Foursquare , Gowalla , Foodspotting , Google Places that are (almost) all integrated other social tools like Twitter. And with Facebook, the social network that is my opinion as a metaphor of the social web .

The social web is a challenge for hotel review sites dar. But of course, for online travel portals and destination portals . They could be overtaken by local based social networks. Especially when the User-generated content not renewed because of these was published on the above applications, including Google Places and Facebook.

hotel review sites such as Zoover, Trivago and Holidaycheck already apply the community on the integration with Facebook and other social media. The development of the social Web could actually online Travel website like Expedia, Orbitz, Lastminute.com, etc to be Verhägnis. Even today, these big budgets for their Adwords campaign spend in order to bring traffic to its website. For in the organic search results (not sponsered left) will now appear more often the links to user-generated Medias.

second Google is expanding its offering information about travel destinations with Google-massively Places. Will overtake Google Places Trip Advisor and Holiday Check?

possible already. I see the next Google Places Local Based Social Networks as competitors and this not only by hotel review sites. The local based social networks have the advantage that it already started as a mobile applications are a new, more flexible generation belong and are already integrated with major social networks and social tools . All other player will rely on community , Mobile App and integration. Interestingly, ratings of TripAdvisor no longer available through Google Places. The beginning of the end?

third See Google in the future continue as an information platform, or do you believe that the company will also operate its own booking platform?

information platform and Lead Generator . What is today Adwords could develop a similar model as Bing Travel or meta-search services like Hotelscombined , Momondo , the leads so potential customers make the actual booking portal. Even more fascinating I find the possibilities that open with the acquisition of ITA by Google, especially for the airlines . Thanks ITA's QPX technology could Airlines activate over the Internet regardless of their GDSs Inventory. And if one also takes into account that numerous online travel portals Internet Booking Engines on their sides, directly from the GDS (Amadeus, for example for Opodo, Expedia, Last Minute) will be fed ... this could some big changes in the online travel market entail. If American Airlines may represent the first Business Case dar. this be successful, is likely that other airlines will follow the lead of American Airlines ?

Conclusion: fascinates me how the development of the social web is a great opportunity for individual travel consultant represents. And a possible end for Online travel portals. Google will still be so powerful and great, man seeks man . This is the essence of the social Web.

And what do you think? Where you see the impact on travel agencies and travel management companies

Michele Aggiato TravelMate brain

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TechCrunch
Alexandra Karle (ST) and Michele Aggiato Interview

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Zen

Zen Buddhism or Zen (Japanese zen ) is from China in about the 5th Century of the Christian era resulting flow or line of Mahayana Buddhism, which was significantly influenced by Taoism. The Chinese name Chan is from the Sanskrit word dhyana . Dhyana freely translated means something like "meditative state of contemplation," which refers to the fundamental characteristic of this Buddhist movement that is therefore also sometimes referred to as meditation Buddhism.

From the 12th century Chan came to Japan and received there as Zen a new expression, which came in modern times in turn, new interpretation to the West. used in Europe and the U.S. terms to come mostly from the Japanese Zen. But Korean, Vietnamese and Chinese schools in recent time gained influence in western culture.

Wikipedia 2011

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Zen & Buddhism

Zen - Buddhism - Zen - Za-Zen

empty, silently and without His is the true nature of all phenomena. Because in reality there is no essence in itself. there is no beginning and no end, no middle. Because everything is an illusion, like a dream or hallucination.

Prjnaparamita

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10 reasons why companies should use social media love



plays in concrete terms: why you should consider social media in their Marketing and Corporate Communications ? On the subject of social media for Business I have worked 10 reasons why, a companies, especially from the tourism industry large benefit from social media strategies win.

first Being where potential customers are
customers and potential customers are using social media, daily. If you want to communicate something as a company, you should use this possibility. You must take into account certain rules. This is a bit like when you go uninvited to a cocktail party and not know anyone. You can trust to build their brand and promote word of mouth . However, Caution: If there are customer complaints about their products and brands will get around it faster than anything else.

second The right audience find
reach more effectively, so cheaper the right audience and can make their communication more efficient. If they succeed in acceptance of their company (brand) to build, the chances of strong customer loyalty and increased sales conversions enormous.

third Customer
What they're doing today with a customer service line or email, they can also use social media tools. Unlike the traditional service tools that they have the opportunity already before the sale to talk to potential customers about their services, products or through their brand.

third More presence on the Web
social media profiles (especially from Facebook, Twitter and Youtube) appear in the top positions of Internet search engines. Someone who is looking to get information on their brand rather than at one of these profiles on the official website.

4th Better indexing (SEO)
Once Internet users share links to their website, can have a positive impact on the indexation of the official website in the search engines (SEO). While many use so-called social media No Follow tags what the value of a Incoming links destroyed, but there are still social media as Friendfeed , Digg and Mixx that include Do Follow tags .

5th Indexing of multimedia content
Internet search engines like video and pictures . A carefully selected video and photo strategy as on YouTube or Flickr brings traffic to the official website or company blog.

6th Influence / control of the fire Reputation
monitors is the brand value and reputation of another important reason why a business social media should use. What was cleanly laid out on the drawing board as a guiding principle, does not have to agree with reality, where the brand value by ratings , recommendations is so affected.

7th More Traffic
Additional traffic from spontaneous visitors to the official web site can come across social bookmarking sites like Digg , Reddit and StumbleUpon . This entails regularly updated content, for example on a blog be published and distributed to social bookmarking services.

8th Improved sales conversion
ratings are in the buying decision and present a very convincing increased online sales conversion . They also help in various aspects of product management. For example, this feedback may be useful to understand whether one uses the product to the right audience. In addition, ratings are also useful for customer loyalty by giving thanks for such good ratings.





9th Increase in transaction value
voters have a further positive impact on the value of a transaction (booking). Internet users who have read a customer review, are more willing to spend more as a positive feedback points convincingly to the quality of the product.

10th Social media enhances the company
When companies first open social media, it is as if there was a day of open doors in the steady state. This forces companies with their shortages, quality, communication, and other deal more to achieve real improvements for their customers, but also for their employees. Service gaps may not be covered up or hidden.

When designing a Social Media Marketing Strategy to set up the first after the Opportunities such an initiative. Before you even talk of Facebook, YouTube or Twitter, you should be aware of a few points in mind. For in social media is: does the shot out the back, can affect the long term the business.

Michele Aggiato TravelMate brain

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The Business Strategy Advisor
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