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Why PR agencies and should cooperate in marketing with bloggers


Fresh from Copenhagen back with an exciting theme for my column Social Media for Business : why should cooperate with PR agencies and marketing department with Travel Blogger? have

The answer to this question myself on the occasion of Travel Blog Exchange been some bloggers (and PR professionals) from the U.S.. Thus, this work goes even so far as to participate in the study tours that not even more travel agents, but only travel bloggers.

Johnny E. Di Scala aka Johnny Jet , one of the first and now most popular travel bloggers of the United States , with over 200 press trips the living example. And under Press Trips sees itself as the travel with the Pope to Israel!



Another example brought Ella Marshall and her work as a blogger for Finnair . She travels with Finnair to the world and wrote about the flight, the food on board, the airports, on which she sleeps in hotels and about the destination itself satisfied with the motto Rethink Quality them as readers and potential customers that Finnair is not just any airline, but a company that with heart in the matter is . Not important?

Take just purely hypothetical, it's that you could fly from Zurich to the same price to your destination with the Swiss or with Swissair. Which airline would you choose?

were fascinating differences between the present, Europeans and Americans. A PR professional from Austria raised the objection that it was difficult to persuade European consumers to invite bloggers to a press trip instead of journalists. May it recommended Lilley (International Public Relations Coordinator at Vail Resorts ) make the decision solely in terms of the objective: to reporters, the result is published in Articles from one to two, with blogger for 30-40 articles. Sun May:

I can not imagine that your clients have any objection to the press kit consists of 40 instead of 2 pages.

Whether this rate of return possible in Europe, I would leave open for now. I have found that there are differences among EU countries, which could significantly affect the results. For example, in Italy there are nearly 40,000 travel blogs. In Germany, the travel section in the blog directory listed does not arise. (Source: Wikio.it / Wikio.de)

And what criteria are looking for PR agencies from the bloggers? This question would have a separate discussion deserve! Visitor numbers are in my opinion not conclusive enough. Representative would be because the Trust (Trust) and Popularity (awareness) of a blogger or blog in its Web community. Twitter account for these and other values are measured. Here is an example .

If this development will keep venues throughout Europe, will create the travel office employees have either a blog or they are not even allowed to participate in study tours.

What do you think of this?

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