Sustainable value through innovative approaches to projects and business models 
Innovative approaches in systems of searching, linking and processing lead media companies to more value to existing objects to new services and stop existing substitution trends. New strategies for dealing with information and, above all, innovative business models come to mind. first Challenges and objectives Virtually all media categories are confronted with changing conditions in the market, technical and social terms. We therefore present the following main theses on
- The media industry has a future. To use needs of the opportunities which the options, however, new business models.
- Spending on media will move in the next few years than the growth of GNP.
- It's a question for the media industry, career changers to point in the barriers and regain lost positions.
- saving exercises alone are not carrying solutions for the future dar. Selective offensives with evolutionary approaches appear promising.
- a strong position in mobile solutions is an important strike for a dominant position in the value-added online services.
- The digitization of media is a fact and can not be stopped. It takes place at all levels. The traditional preparation of content and its distribution dissolve.
- The relatively monolithic blocks in the media sector will partially dissolve and disintegrate in services became independent. They are then bundled again. There are also many new services for which there is no direct forerunners.
- It develops an unprecedented variety of services to the public and mass communication offering.
derive from these propositions to our customers we
following objectives from:
- The media company is positioning itself within the TIME industry again central.
- individual media categories are linked to each other with innovative business models.
- The complexity of the structures and services provided at all times remain manageable and culturally compatible.
- The existing value chain is stabilized and made more gradually impaired. While
set many sectors of economy and society to changing conditions of a global, networked economy, with information on the nuclear matter how procedures like 100 years ago. This is a great opportunity for a media company: It takes a leading role in a modern information and knowledge management.
second Starting points and benefit categories In many cases, suitable existing business areas of media companies to integrate
- knowledge and decision-making basis in the business processes
- Intelligent generation of knowledge and information reunification search capabilities and links to generate
- customer-oriented visualization under to allow use of new techniques and technologies.
- can thus generate a sustainable value.
let Basically, in the context
following benefit categories differ:
- increase Wertschöpfungsträchtigkeit existing media: be expert information integrated directly into business processes and can be processed client-friendly according to their own needs (visualization)
- the substitution tendencies of different media categories is halted: Unique media categories are linked and supplemented by new media categories. For example, linking of scientific information with intelligent e-forms, advertising material etc.
- creating new media categories: Media companies are entering on the basis of existing publishing objects (often printed media) for more content supplemented with strong brands as an information provider.
third Examples of current projects and business models 3.1 Customer and employee newsletters to supplement ePortals with decision support Traditional customer and employee publications are supplemented by ePortals and decision support. The range of existing linkage opportunities appear endless. In technical terms, Mobile Tagging is an interesting approach to a Link to paid mobile services make.
3.2. Guides and Yearbooks to develop decision support qualified on guidebooks and annuals can sit up a number of electronic services in stationary and mobile applications and therefore generate more value added. Ratings eEntscheidungshilfen to be added - yearbooks out of utilitarian knowledge elements are processed.
03.03 Publisher objects in the youth market to complement playful decision support In the youth market can play a decisive role in help make an important contribution to the publications to increased attractiveness and help acceptance. The edutainment and entertainment areas are to be combined.
3.4 Finding out about publishing objects to link, customer-oriented visualize and directly integrate into business processes The range of specialist publications in the publishing houses are often full, diverse, taking into account existing facilities use them properly. Assuming this is respect with the latest technologies with resulting opportunities search, linking and processing through an unbiased, so links are traceable to an additional value added.
03/05 combination of card systems with value-added services for Customer card systems provide an interesting starting point for attractive value-added services dar. The monthly accounts are interesting contacts for innovative services. With an appropriate business model, they can be the focal point of use for new business.
6.3 Provider for Decision Support Services and Knowledge Processing Future challenges lie in linking the scattered information available, the intelligent processing of information to knowledge and the user-friendly, context-related deployment of this knowledge for decision makers.
Depending on the target group is the field of edutainment and entertainment of great importance. Recycle
7.3 Sophisticated technical information in virtual environments and business processes integrate The successful placement of complex technical information often fails at the front end, where no difficulty using the user is limited.
The treatment in compelling virtual environments is an adequate means to reduce complexity and increase the absorption capacity. The process-oriented processing of the content will play an important role.
3.8 comparison services revolutionize decision-making and advertising business Intelligent comparison services under Web 2.0 revolutionize decision-making processes and thus the advertising business. The communities of buyers give their experiences with products and relentlessly continue to enjoy a growing credibility.
4th Our support We guarantee for the development and implementa-tion of business models, a comprehensive support.
- facilitation of workshops and Innovation Management
- development of business models in a team
- project implementation in accordance
- narrow, well-rehearsed Collaboration with leading service managers.
5th Your contact We present you a first-obligation initial consultation with our approach. Looking forward to hearing from you
to: Dr. Andreas
Würgler
WDP Würgler & Partner
Ruttigerweg
4 CH-4600 Olten
Tel +41 (0) 62 216 61 01
Fax +41 (0) 62 216 86 90
E-mail: wuergler@wdpmc.ch
Internet: wdpmc.ch
